Alex Chu Design


Print ordering app





"In about an hour"


Samsung's Printap let users order prints from major area retailers, straight from their device. Just pick the images, find a nearby location, select the sizes/format, and edit as needed. Users could even compare prices between different stores. This project was one of the first design contracts for my R&D team at Samsung, which was a purely engineering before my joining. The contracting team, Samsung Electronics, had a working "engineer-designed" version, but realized that they needed UX/UI help. I stepped in and determined the state of the project, created improved workflows, wireframes, and mockups, as well as any style sheets and final assets. I also split the design into three phases so the product could be rolled out a.s.a.p., while continuing to be developed over time. Additionally, I provided any advertising materials they needed, such as banner ads and store assets (except for the sub-par product video on the store page).

Unfortunately, despite apparent success, the app was discontinued. However a copy of the Play Store listing can be seen on App Brain.


Goal & Strategy

Turn mobile photos into memorable prints & products

Leverage print provider open API's

Simple to understand linear flow

Comparative shopping experience



A linear process that starts with product type and walks through cascading decisions: format, location, and photos, providing comparative details along the way.

Source formats, prices, and locations based on API's

Integrate with native Photo and Gallery apps

Save order details for later

Simple linear process via tabs

Integrate with google maps

Follow through with email and notifications


Understand the current context: real patient experience and real medical practices. Identify failures/opportunities and design solutions that work, given the current context.

A - Research through interviews and analysis

B - Use SME's to determine failures/opportunities

C - Design and validate through paper prototypes

D - Work with developers to deliver next iteration




The biggest challenge of this project was internalizing the various medical elements involved. To understand the patients' conditions, we needed to learn about living with chronic diseases. To understand the doctors point of view, we needed to learn how they work with patients and medical protocols. As a technical product, we needed to understand the landscape of medical information technology and hospital systems. To make matters worse, some elements are already in disarray with various players that are reticent, self-interested, anti-competitive, or outright greedy. As product designer, I ran point on much of this research with SME's usually only representing a narrow slice of the overall picture. It was therefore, left to me to distill all this into something that we could then use to design around.

I am also disappointed that we never saw real deployment. We created a great product with lots of potential to actually improve the quality of peoples' lives, many of whom are not only suffering from chronic disease but also alienated socially. Unfortunately, in this case good intentions ran aground on the real-world of medical tech. Medical systems like My Health Goals are subject to various government regulations such as privacy requirements and medical device classification, which requires long, costly clinical trials. Moreover, few players in the medical field leads to deeply entrenched relationships, leaving little room for new players, even large ones like Samsung.