Philosophy

The goal of art is to communicate an idea, while the goal of engineering is to provide a solution. Design has aspects of both. We as designers must resolve tangible issues, but also have something to say. This “something” may be a concept, an identity, or an aesthetic, but it establishes a critical communication of our values. I start a project by understanding the user through research, and only then determine a governing goal. Next, I craft a solution and figure out what/how to communicate, constantly evaluating against the goal and repeating as needed. This design process ensures that the resulting product not only achieves our goal, but does so in a way that meaningful to the values of a user.